Built for UK trades, WhatsApp included

The keenest apprentice
you never hired.

Graftie handles your WhatsApp, phone, bookings, quotes, invoices and follow-ups so you can stay on the tools. He answers straight away, sends quotes, books jobs in, takes payments and keeps customers in the loop. You do the graft, he does the admin.

Works with WhatsApp, phone and web chat
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Smith's Plumbing
Graftie, online
Hi, my boiler's making a strange noise. Are you able to come out today?
Hi there! That sounds like it wants looking at. I can get a Gas Safe engineer to you this afternoon between 2 and 4. Would that work?
Yes please. How much will it cost?
Call-out and diagnostic is £75. If it's a pressure relief valve, parts are £35-60. Total £132-162 inc VAT. Shall I book you in?
Yes, book it in.
Sorted! Dave's coming 2-4pm today. You'll get a message when he's on the way.

Built for Every UK Trade

From sole traders to multi-van crews, if you answer the phone for a living, Graftie's for you.

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Plumbers

🏠

Roofers

Electricians

🔨

Handymen

💧

Drainage

🧱

Builders

🎨

Painters

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Gas Engineers

Your All-in-One Trade Mate

From first enquiry to paid invoice, Graftie handles the whole lot, start to finish.

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WhatsApp, Phone & Web Chat

Customers message you on WhatsApp, call your number, or chat on your website. Graftie replies straight away on all of them, quotes, availability, whatever they need.

  • WhatsApp business number connected
  • Voice messages transcribed and answered
  • Web chat widget for your site
  • You can jump in and reply any time
📋

Quote Builder

Customer describes the job, Graftie asks the right questions, checks your pricing and sends a proper itemised quote.

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Job Scheduling

Checks your calendar, books jobs in, sends confirmations and handles rescheduling without you having to chase.

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Follow-Ups

Chases unanswered quotes, re-engages past customers and sends post-job thank-yous automatically.

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CRM Records

Every enquiry, quote, job and customer in one place. Searchable history so nothing falls through the cracks.

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Daily Reports

Each evening: enquiries in, quotes sent, jobs booked, revenue and what's coming up. Delivered to your phone.

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Customer Updates

Sends automatic updates during a job: on the way, running late, job's done. Keeps customers happy without you picking up the phone.

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Voice Messages

Customers send voice notes on WhatsApp. Graftie transcribes them, understands the enquiry and replies in text.

Connects to Your Tools

Graftie plugs into the services you already use. One dashboard, everything talking to everything.

Google Calendar

Reads and updates your job schedule. Books, reschedules and blocks slots automatically.

Stripe Payments

Sends payment links, takes deposits and sends automatic thank-yous when customers pay.

Xero Accounting

Syncs invoices and contacts to Xero so your books stay up to date without manual entry.

Gmail

Customers who prefer email get the same instant replies.

More integrations on the way, including Microsoft 365, GoCardless and QuickBooks.

Sorted in 10 Minutes,
Then Let Him Crack On

No training, no faff. Just tell Graftie about your business and he's away.

1

Tell Him About Your Business

Your services, pricing, area, hours and crew size. That's the lot. Graftie picks it all up and pre-fills trade-specific pricing suggestions you can tweak.

2

Connect WhatsApp & Your Tools

Link your WhatsApp number by scanning a QR code. Connect Google Calendar, Stripe and Xero with one click. Graftie starts handling everything through the same apps your customers already use.

3

More Jobs, Less Admin

Graftie answers enquiries, sends quotes, books jobs in, takes payments, follows up and sends your daily summary, 24/7. You just turn up and do the work.

Trusted by Trades Across the UK

Built in Glasgow, tested with real trades businesses, designed for the way you actually work.

24/7
Always answering
10 min
To set up
100%
UK-based support
GDPR
Compliant by design
SP
Smith's Plumbing & Heating
Glasgow, 3 engineers
★★★★★

"We were missing calls left, right and centre while we were on jobs. Graftie's taken all that off us. He handles the WhatsApp while we're up to our elbows in pipework. Customers get a reply straight away and we get the bookings. Paid for himself in the first week."

We're taking on new trades businesses each week. Start your free trial →

Watch Graftie Handle an Enquiry

This is a real conversation flow, from customer enquiry to a proper quote. No signup needed.

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Smith's Plumbing
Graftie, online

Simple, Honest Pricing

No hidden fees. No surprises. Cancel anytime. 14-day free trial, no card needed.

Starter
£199 / month

For sole traders and small outfits.

  • WhatsApp & web chat
  • Enquiry handling & quote building
  • Job scheduling
  • Automatic follow-ups
  • CRM customer records
  • 14-day free trial, no card needed
Start Free Trial
Enterprise
£999 / month

For multi-van operations and larger firms.

  • Everything in Pro
  • Advanced estimator (£5000+ jobs)
  • Materials ordering & supplier tracking
  • Xero accounting sync
  • Gmail integration
  • Priority AI model
  • Dedicated onboarding
Start Free Trial

All plans include WhatsApp, web chat, CRM and follow-ups. Upgrade or downgrade anytime.

Common Questions

Everything you need to know before getting started.

Is this just a chatbot?+
No. Graftie is a team member, not a chatbot. He handles real conversations with your customers. He replies as part of your business, using your business name and whatever name you give him. He talks like a real person because he handles real conversations.
What if he gets a question wrong?+
Graftie's trained on your business: your trade, services, pricing and area. He won't make up prices or promise things you don't offer. If he's not sure about something, he'll ask the customer for more details or say he'll check with you. You can also set a quote approval threshold, so anything above a certain amount needs your sign-off before it goes out.
Can I still answer messages myself?+
Absolutely. Graftie works alongside you. You can jump into WhatsApp and reply directly any time. He'll see the conversation and won't double up. You can also turn off auto-reply in settings if you'd rather review messages before Graftie replies.
Does it work with my existing WhatsApp number?+
Yes. You link your existing business WhatsApp number by scanning a QR code, just like WhatsApp Web. Your customers keep messaging the same number. Graftie replies from the same number. You can disconnect and reconnect anytime.
Does Graftie integrate with my calendar, accounting and payments?+
Yes. Graftie connects to Google Calendar for scheduling, Stripe for taking payments and sending invoices, Xero for accounting, and Gmail for email. Connect them from your dashboard with a single click. More integrations are being added, including Microsoft 365 and GoCardless.
What happens if WhatsApp disconnects?+
If WhatsApp drops (phone off, no signal, that sort of thing), Graftie can't reply to WhatsApp messages until it reconnects. You'll see the disconnection in your dashboard and can re-pair by scanning a new QR code. Web chat keeps working regardless. Best to keep your phone plugged in and on WiFi for the most reliable service.
How long does setup take?+
About 10 minutes. Tell us your business name, trade, service area and hours. We'll pre-fill pricing suggestions for your trade. You can tweak them to match your actual rates. Then connect WhatsApp by scanning a QR code, and optionally connect Google Calendar, Stripe and Xero. Graftie's ready to go straight after.
Can I cancel anytime?+
Yes. No contracts, no lock-in. Cancel from your dashboard and your account closes at the end of your billing period. Your data's exportable any time and deleted 30 days after cancellation.
What trades do you cover?+
Any UK trade: plumbers, electricians, roofers, builders, carpenters, gas engineers, handymen, drainage, painters, landscapers and more. If your trade isn't listed, pick "Other" and Graftie adapts to your services.
Is my customer data secure?+
Yes. All data is encrypted in transit and at rest. We're GDPR compliant by design. Your data is stored in the EU, never shared with third parties, and fully exportable. You can delete your account and all associated data anytime from your dashboard.

Ready to Stop Missing Jobs?

Join UK trades businesses that never miss an enquiry. Start your 14-day free trial today, no credit card needed.

Start Free Trial →